About Us

Viceroy brand established in 1948 by Atiah Family , the son of a Palestinian immigrant, in Amman, Jordan.

Atiah Family, the founder, was the first person in Palestine to sell pure spices. Formerly only compound spices were sold such as ginger mixed with cornmeal or flour. From these early beginnings great emphasis was placed on quality and Atiah Family convinced people it was better to buy pure, top quality spices in smaller quantities than poor quality bulk. 


Viceroy traces its roots back to 1948, where it first operated in Palestine, Jerusalem, (where we are still located today). Take a look at the time line below for a history of how Viceroy began, to where we are today.


Viceroy is Born.

In 1948, ATIAH Family and W,A. founded Viceroy Company, in Jerusalem , Palestine . One of our original products was coffee. Within three years, spices, extracts, and baking powder were added to the product line. It is said that Atiah, the president of the company, built his business policy around three words - honesty, integrity and quality. This philosophy has served the company well in helping to make the name "Viceroy" one of the most accepted trade names in Palestine & Jordan kitchens.



In 2014, M Atiah died and his family continued to manage the operation



With Viceroy a household name in Palestinian & Jordanian homes, and the Company performing well, $4.6 million is put into head office renovations.


Viceroy Jordan  is the largest Spice, Dry Sauce & Seasoning, Extract, and Specialty foods operation in the country. Recent product introductions like our Signature Blends and the new Viceroy Ethnic Flavours further show how Viceroy is providing a way to make great meals easier for Palestinian & Jordanian  families.

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