About
About Us
1948
Viceroy brand established in 1948 by Atiah Family , the son of a Palestinian immigrant, in Amman, Jordan.
Atiah Family, the founder, was the first person in Palestine to sell pure spices. Formerly only compound spices were sold such as ginger mixed with cornmeal or flour. From these early beginnings great emphasis was placed on quality and Atiah Family convinced people it was better to buy pure, top quality spices in smaller quantities than poor quality bulk.
1948
Viceroy brand established in 1948 by Atiah Family , the son of a Palestinian immigrant, in Amman, Jordan.
Atiah Family, the founder, was the first person in Palestine to sell pure spices. Formerly only compound spices were sold such as ginger mixed with cornmeal or flour. From these early beginnings great emphasis was placed on quality and Atiah Family convinced people it was better to buy pure, top quality spices in smaller quantities than poor quality bulk.
FROM 1948 TO TODAY
Viceroy traces its roots back to 1948, where it first operated in Palestine, Jerusalem, (where we are still located today). Take a look at the time line below for a history of how Viceroy began, to where we are today.